The mission of The Turnip Truck is to provide Atlanta area restaurants, schools, and institutions with the finest locally grown fruits, vegetables, dairy products, and other foods, as well as specialty items. They work with small local producers to facilitate distribution; warehousing products for convenient delivery and fulfilling dynamic demand. Their central goal is to make it as easy as possible for the end user to source from local, sustainable producers. By allowing Atlanta area restaurants to substitute local goods for the conventional products they would purchase anyway, they take large amounts of income that would be going to agriculture industry giants divert it back to local producers. By spending food purchasing dollars with The Turnip Truck, the customer is truly helping to promote the slow food agenda and helping to support hard working small farmers in a truly local sphere.